Becoming competitive in the next economy means employers must execute talent branding and become known as a talent magnet. According to an article in this month’s Talent Management magazine, here are five steps for talent branding that companies should employ:
- Use talent mapping. Segment the workforce into separate roles based on their business value and differentiate critical or pivotal talent.
- Create meaning for the talent brand. To do so, leadership must have a talent presence internally and externally.
- Cultivate a learning culture. Because talented and successful employees want to keep building their skills.
- Focus on the supervisors. Employees rely on their immediate supervisor more than any other individual for information, recognition and motivation.
- Don’t ignore work/life issues. Technology has resulted in the blurring of work and life and employers must help employees find the right balance.
So how does a sabbatical strategy fit into all of this? Programs that allow for structured time away from a job, if properly designed, promote intentional reflective and strategic, innovative thinking – powerful contributors to organizational success. And stories about individual sabbatical experiences inspire and strengthen an employer’s talent brand.
Check out these employers of choice who have figured all of this out and are successful branding themselves as talent magnets.