In my last post, I ditched Tony Robbins for Chris Guillebeau. (That was so easy!) Gurgling about the inspirational messages in Guillebeau’s book, “The ART of Non-Conformity: Set Your, Own Rules, Live the Life You Want and Change the World,” how can it be that I’m taken by another?
Today, Cindy Solomon’s book moves stage center. In The Rules of WOO: An Entrepreneur’s Guide to Capturing the Hearts & Minds of Today’s Customers presents a poignant message for business owners who might be thinking, “How in the world can I leave my business and take a sabbatical?”
Guillebeau’s premise states that a small group of people will begin to take the first steps to build a sustainable lifestyle business doing what they love – for customers who love them right back. Whether you are taking the first steps or finishing the 10,000th mile , “loyal customers” is the operative phrase for building success as an entrepreneur.
How do you get customers and clients to love you right back? Solomon is so much smarter than most of us, lives in the real world and maintains a kick-butt attitude about building a business for the long term.
Cindy’s not only a master at meeting customer needs in new ways and sustaining a large customer base but her clients are raving lunatics about her content, insights, and talents as a speaker. “Cindy, you are the ‘bomb’!!” lovingly expresses a director of learning. (Hey, I’m a great presenter, too, but no one has ever called me ”the bomb.”)
What does getting customers to love you back have to do with taking a sabbatical?
Three gems from The Rules of Woo – Rule 7: Run the Business; Don’t Let It Run You
Wobbling about the idea of taking time away from the business? Working to establish your manifesto for life and work? Heed up.
- If you really want to shock yourself, take your To-Do list and note the “tasks” that are unrelated to building the profitability of your company for the long term.
- Rather than approach personal care, wellbeing or individual growth activities as selfish luxuries you need to see them as a vital component of your profitability.
- “Only you” activities deserve a different kind of attention than you have given them in the past; they fuel your personal productivity.
Go, Cindy, Go! And in the Rules of Woo, she does – with information, ideas, checklists, and stories you’ll have trouble keeping up with.
About Cindy Solomon:
Cindy Solomon is one of the most sought after leadership and customer loyalty speakers in the country. Working with clients as diverse as Cisco, Genentech, State Farm Insurance and Microsoft, Cindy brings her irreverent and results-oriented take on creating customer and employee loyalty to thousand os leaders every year.
For more about Cindy Solomon visit www.cindysolomon.com. And, check out the Photo Gallery, where you’ll see how Cindy takes time away from her business (kayaking in Crete) to fuel the productivity necessary to sustain and grow a business.
Full disclosure. Over the last 15 years as the recipient of Cindy Solomon’s advice and expertise, my business thinking evolved to higher levels of intelligence. I’m one of her lunatic fans.